Global Talent Trends – August 2025: Marketing/PR Sees 42% Year-on-Year Growth
Human Global Talent Co., Ltd., operator of the bilingual career platform Daijob.com, today released the August 2025 edition of its Global Talent Job Seeker Trends Report.
See the July 2025 report here:
https://biz.daijob.com/column/global-talent-trends-july2025
About the Global Talent Data
In this report, “global talent” refers to individuals registered on Daijob.com who possess business-level proficiency or higher in both English and Japanese. The analysis focuses on users who were active during the reporting period—specifically, those who either submitted a job application or showed interest in scout emails.
Key Highlights
Month-over-month: Job-seeking activity increased in 3 job categories; Marketing/PR rose by 3%
Year-over-year: Overall activity remained strong; Marketing/PR surged by 42%
Month-over-Month: Modest Gains in Marketing/PR, Education, and Services
In August, three job categories showed an increase in job-seeking activity compared to the previous month. Marketing/PR and Education/Training/Language each rose by 3%, while Service/Retail increased by 2%.
Meanwhile, declines were observed in Sales (−9%), Executive/Management (−8%), and Creative (−8%). These fluctuations suggest seasonal influences, such as the summer holiday period, may have impacted application activity.
Comparison of August “Job Seekers” Trends (2025, Month-over-Month)
Year-Over-Year: Significant Increase in Demand for Bilingual Talent, Especially in Marketing/PR
Compared to August 2024, many job categories saw a substantial year-over-year increase in job-seeking activity.
Comparison of August “Job Seekers” Trends (2025, Year-over-Year)
While most job categories at Dajiob.com saw only slight month-over-month changes—likely influenced by seasonal factors such as the summer holidays—the year-over-year data for August reveals a more substantial shift in the global talent market.
In particular, sharp increases in applications were observed in Marketing/PR, Finance/Insurance/Real Estate, and Education/Training/Language. This suggests a rapid rise in demand for bilingual professionals in these strategic fields.
The 42% year-over-year surge in Marketing/PR is especially notable and reflects companies’ growing focus on global expansion and their need to effectively engage diverse customer bases. These trends point not just to signs of economic recovery, but to a deeper structural transformation. As globalization accelerates, the need to secure internationally competitive talent in highly specialized roles is becoming increasingly critical for corporate success.
This shift is expected to continue, further reinforcing the value of global professionals with expertise in specific, high-demand areas.
Coming Up: Japan’s Largest Career Fair for Global Talent – December 13, 2025 (Fri)
The next Daijob Career Fair, Japan’s largest job fair dedicated to global professionals, will take place on Friday, December 13, 2025.
Over 90% of participating companies consistently report meeting high-potential candidates with strong hiring prospects at this event. The fair offers a rare opportunity to engage directly with bilingual, globally minded job seekers.
If your company is considering participation, we encourage you to contact us for more information.
