In January 2025, month-over-month activity increased overall, with "Creative" and "Planning/Marketing/PR" more than 25% more active.
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The year 2025 is fast approaching and it is already February. Our annual "Relationship between English Proficiency and Annual Salary（The article is in Japanese only.）" was released late last month. According to our findings, over 75% of candidates scouted by companies had English skills equivalent to business conversation or higher. The most significant difference was observed among women in their 50s, with a 1.9x increase (+¥3.01 million) in salary. Roles in the "Finance" sector showed the largest salary disparity, with a 1.4x increase (+¥2.08 million) based on English proficiency. Similarly, "Customer Service" roles exhibited a 1.4x increase (+¥1.15 million), highlighting the critical role of English proficiency in career advancement.
Let's now take a look at the trends among "Global Talent in February 2025" and see how the landscape has evolved.
(※) This refers to trends among users registered on Daijob.com who can speak both English and Japanese at a business level, including those who have "submitted applications" or "shown interest in scout emails."
Key Findings
Month-on-month activity surged overall, with a 25%+ increase in "Creative" and "Planning/Marketing/PR" roles.
Year-on-year comparisons also showed a general uptick, with "Executive/Management" and "Finance/Insurance/Real Estate" sectors remaining over 40% positive, similar to December.
■ Month-on-month activity surged overall, with a 25%+ increase in "Creative" and "Planning/Marketing/PR" roles.
Month-on-Month Surge: Overall, there was a notable uptick, with "Creative" (+37.3%), "Planning/Marketing/PR" (+27.3%), "IT" (+22.5%), "Electrical/Mechanical" (+22.2%), and Administrative roles (+21.7%) experiencing a 20%+ surge. However, the previously active "Sales" sector saw a slowdown (-10.4%) compared to the previous month.
Comparison of January “Job Seekers” Trends (2025, month-over-month)
■ Year-on-year comparisons also showed a general uptick, with "Executive/Management" and "Finance/Insurance/Real Estate" sectors remaining over 40% positive, similar to December.
Year-on-Year Uptick: The trend of increased activity has continued for the past nine months since May 2024. Sectors like "Executive/Management" (+47.4%) have sustained a significant surge of over 20% since August. Additionally, "Finance/Insurance/Real Estate" (+48.1%) and "Service/Retail" (+36.3%) sectors landed with a substantial increase of over 30%.
Comparison of January “Job Seekers” Trends (2025, Year-on-Year)
Both the month-on-month and year-on-year comparisons revealed an overall surge in activity. The heightened activity in the "Creative" sector can be attributed to major IT and entertainment companies strengthening their job postings on Daijob.com, increasing visibility among job seekers.
The recruitment landscape is expected to remain candidate-driven in 2025. We invite you to stay tuned for our research reports and job seeker trends to anticipate the flow of talent ahead.
