In September 2024,Activity Picks Up in 8 Occupations, Notably in “Education/Training/Languages" (23.0%) and "Planning/Marketing/PR" (15.0%)
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As autumn arrives in October, foreign companies are likely commencing their final rounds of new graduate recruitment, while Japanese companies are holding new employee induction ceremonies.
In late July, the Ministry of Health, Labour and Welfare released the preliminary results of its "Survey on Awareness of Childcare Leave Acquisition Among Young People" (Ikumen Project). The survey revealed that approximately 80% of young people consider "work-life balance" when choosing a company to join as a new graduate, and about 70% prioritize companies with a record of employees taking childcare leave. These results suggest that achieving work-life balance has become the norm. Creating an environment that enables employees to balance their work and personal lives, such as improving vacation leave rates and reducing overtime hours, is now a must for attracting top talent.
Let's take a look at the trends in "global talent" (2) for September 2024.
(※1) Reference: Ministry of Health, Labour and Welfare, "Announcement of the Preliminary Results of the "Survey on Awareness of Childcare Leave Acquisition Among Young People". " (July 31, 2024)
(※2) Trends of users registered on Daijob.com who can speak both English and Japanese at a business level, including those with "submitted applications" or "shown interest in scout emails"
Key Findings
Month-on-Month: Activity increased in 8 occupations, with significant growth in "Education/Training/Languages" (23.0%) and "Planning/Marketing/PR" (15.0%).
Year-on-Year: Overall activity increased, with significant growth in "Executive/Management," "Consulting," and "Sales" following a strong August.
■ Month-on-Month: Activity increased in 8 occupations, with significant growth in "Education/Training/Languages" (23.0%) and "Planning/Marketing/PR" (15.0%).
After positive trends in May, June, and July, "Education/Training/Languages" rebounded in September with a significant 23.0% increase. "Planning/Marketing/PR" also showed substantial growth at 15.0%. Conversely, "Finance/Insurance/Real Estate," which was positive in August after negative trends in the previous months, slowed down in September (-20.8%). "Electrical and Machinery" also saw a significant decline (-21.2%).
Comparison of September “Job Seekers” Trends (2024, month-over-month)
■ Year-on-Year: Overall activity increased, with significant growth in "Executive/Management," "Consulting," and "Sales" following a strong August.
For the past four months starting from May 2024, there has been continuous overall activity increase. Following the sectors of "Sales" (+84.1%), "Consulting" (+78.7%), and "Finance/Insurance/Real Estate" (+78.6%), significant positive growth was observed in "Electrical/Mechanical" (+60.6%), and "Executive/Management" (+56.8%). Sectors like "Sales" and "Service/Retail" have been consistently active since last month. On the other hand, the only sector that declined was "Education/Training/Language", which finally recovered from a negative trend that lasted for 8 months in July but returned to a declining trend this month.
Comparison of September “Job Seekers” Trends (2024, Year-on-Year)
Overall, activity has been increasing since May, with a temporary slowdown in August due to the summer holidays and a subsequent rebound in September.
The career fair held on September 13th, coupled with enhanced promotions, also contributed to this increase. The next career fair is scheduled for December.
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